The Mobile Suit Gundam Franchise: A Case Study of Transmedia Storytelling Practices and Ludo Mix in Japan

The present article looks at the Mobile Suit Gundam franchise and role of digital games from conceptual framework transmedia storytelling its relation to ludo mix. We offer a historical account in development “the Gundam” series portfolio perspective, show how combination various types game genres, or otherwise ‘ludo mix’, played enhancing franchise’s convergent divergent strategies, which contributed success series. Our case can some insight into importance adopting macro-level approach when considering specific design choices overall mix within franchise.